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Independent concept project
Clinica Aria
Medical clinic with four-step online booking, doctors filterable by availability, profiles with a weekly schedule and memberships.


01About the project
A platform concept for a private clinic with two locations and video visits. Six pages — home, specialties, doctors, doctor profile, booking and pricing — take the patient from “what’s wrong” to a confirmed time, without sending any real booking.
02Design highlights
- Warm cream, navy and sunny yellow
- Inspired by friendly digital clinics: rounded corners, a warm tone, photos of people
- Soft serif headings and a rounded, highly legible sans for text
- Yellow time-slot buttons, recognisable everywhere on the site
03Functionality
- Quick search by specialty, location and timeframe, straight from the home page
- Doctor list with filters, sorting by first availability and open slots for the coming days
- Doctor profile with services and prices, training, reviews and a week-by-week schedule
- Four-step booking: reason, doctor, monthly calendar with open times, validated patient details
- Confirmation with an .ics calendar file, “My appointments” and cancellation


04Palette
#FBF6EE
#FFFFFF
#14213D
#4B5671
#FFC83D
05Typography
FrauncesHeadings
DM SansBody
i
Independent concept project
The business shown is fictional and is not an AETHER Studio client. Names, copy, prices and contact details are invented. Photography is licensed stock imagery (Pexels).
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